Busboy Productions & Comedy Central

The Daily Show

Project overview:

We’re proud to say this open has held up for seven years, despite the frequent protests of the esteemed astrophysicist Neil deGrasse Tyson, who has spent a great deal of time and energy decrying the fact that the earth spends the wrong way in the open. 

Of course, it’s a parody of a news show, so uh, anyway... In fact, there are no fewer than three earths in the open, and the first is a sort of Russian nesting doll that unscrews (spins both ways, sorta like politics) and delivers an “earth” that was conceived of as two hamburger buns that open up and reveal the meat (i.e., the logo). We weren’t paying a whole lot of attention to reality — much like the “news” that TDS parodies.

Delivery:

Show package (Busboy Productions)
—Show open
—Bumps in and out
—Logo animations
—Digital elements

Promo package (Comedy Central)
—Intros
—Outros
—Endtags
—Text cards
—Talent poses

Client:

Busboy Productions (show package)
Comedy Central (promo package)

Collaborators:

Bill Bergeron, Executive Producer
Geoff Bailey, Art Director (promo package)
Erin Dean, Animation (show package)
Created while creative director and partner at Verb! Media

Project overview:

For this package, the challenge was to find a way to promote the show in a way that brought both The Daily Show and Comedy Central brands together without one short-selling—or dominating—the other. The Daily Show’s cheap parody of news graphics is actually the core of the joke, whereas Comedy Central was shilling funny as urban hip (mid 2007). 

We started from news graphics cues but interpreted them in irreverent ways—odd angles, multiple globes, extreme animations, cut-and-paste collages of Washington, grungy Comedy Central typography—to find a balance between the two. The result is a sort of pastiche of the two brands that plays both equally and sells each other up.

Delivery:

Show package (Busboy Productions)
—Show open
—Bumps in and out
—Logo animations
—Digital elements

Promo package (Comedy Central)
—Intros
—Outros
—Endtags
—Text cards
—Talent poses

Client:

Busboy Productions (show package)
Comedy Central (promo package)

Collaborators:

Bill Bergeron, Executive Producer
Geoff Bailey, Art Director (promo package)
Andrew Johnston, Jr. Designer (logo & show package)
Created while creative director and partner at Verb! Media

 

Project overview:

After the new Daily Show open went live, Print Magazine asked Gmake to design a cover to go with their story on designing satirical news, in which we were featured extensively. Besides the cover design, Gmake also came up with the "Breaking the News" headline.

Delivery:

Show package (Busboy Productions)
—Show open
—Bumps in and out
—Logo animations
—Digital elements

Promo package (Comedy Central)
—Intros
—Outros
—Endtags
—Text cards
—Talent poses

Client:

Busboy Productions (show package)
Comedy Central (promo package)

Collaborators:

Bill Bergeron, Executive Producer
Geoff Bailey, Art Director (promo package)
Andrew Johnston, Jr. Designer (logo & show package)
Created while creative director and partner at Verb! Media