CA

Motion Style Guide & Tool Kit

Project:

Created for Sequel Studios and their client CA, this toolkit and style guide was created to give CA’s myriad vendors not just rules to follow, but actual elements to work with.

Working with Sequel Studios and CA directly, the project brief was to audit CA’s current library of motion elements (video, Flash, animated banners) and define an approach that would unify an approach to motion under the new brand, and simplify the process for creating motion.

Delivery:

Audit & analysis of needs
50 page style-guide with direct links to usable elements
Motion toolkit — mattes, fills, layout templates (PAL, NTSC, SD & HD)
—Main title templates (x5 versions)
—Interstitial title templates (x5 versions)
—Text + picture templates (x5 versions)
—Lower third & location IDs (x2 versions)
—Video borders (x2 versions)
—Brand signature (animated + simple versions)
—Image editorial system
—Info / list screen

Client:

Sequel Studios

Project:

The identity that Sequel created for CA was based on this same mission: to unify and simplify IT. This is what they promised to do for their customers and it’s the vibe they wanted to impart in all their communications. The tone was warm and friendly, with just a hint of playful.

Delivery:

Audit & analysis of needs
50 page style-guide with direct links to usable elements
Motion toolkit — mattes, fills, layout templates (PAL, NTSC, SD & HD)
—Main title templates (x5 versions)
—Interstitial title templates (x5 versions)
—Text + picture templates (x5 versions)
—Lower third & location IDs (x2 versions)
—Video borders (x2 versions)
—Brand signature (animated + simple versions)
—Image editorial system
—Info / list screen

Client:

Sequel Studios

Project:

The motion package Gmake created stuck to the “unify and simplify” mantra. All the parts are built to cut seamlessly. The approach to typography is simple, bold and clean. We recommended delivering messaging with a direct tone, and built templates to allow messages to be broken into parts for a 1-2 or a 1-2-3 punch.  We also built in variety—both to give content creators lots of options, and to keep the brand feeling fresh.

Delivery:

Audit & analysis of needs
50 page style-guide with direct links to usable elements
Motion toolkit — mattes, fills, layout templates (PAL, NTSC, SD & HD)
—Main title templates (x5 versions)
—Interstitial title templates (x5 versions)
—Text + picture templates (x5 versions)
—Lower third & location IDs (x2 versions)
—Video borders (x2 versions)
—Brand signature (animated + simple versions)
—Image editorial system
—Info / list screen

Client:

Sequel Studios