Created for Sequel Studios and their client CA, this toolkit and style guide was created to give CA’s myriad vendors not just rules to follow, but actual elements to work with.
Working with Sequel Studios and CA directly, the project brief was to audit CA’s current library of motion elements (video, Flash, animated banners) and define an approach that would unify an approach to motion under the new brand, and simplify the process for creating motion.
Audit & analysis of needs
50 page style-guide with direct links to usable elements
Motion toolkit — mattes, fills, layout templates (PAL, NTSC, SD & HD)
—Main title templates (x5 versions)
—Interstitial title templates (x5 versions)
—Text + picture templates (x5 versions)
—Lower third & location IDs (x2 versions)
—Video borders (x2 versions)
—Brand signature (animated + simple versions)
—Image editorial system
—Info / list screen