CBS Scene

Environmental design and channel toolkit

Project overview:

CBS Scene is a restaurant, bar and retail space created by CBS and The New England Patriots at Gillette Stadium in Foxboro, Mass. The brief for this project was to create a high-octane, sports-themed channel package based on the newly-developed CBS Scene band. This package plays throughout the restaurant, bar and retail space on banks of HD monitors.

Delivery:

Logo opens (x5)
Bumps (x5)
Interstitials (x5)
Text template + backgrounds (x5)
Navigation system and signage

High-resolution graphic stills for architectural detail and lighting throughout the space

Client:

Woo Creative
CBS

Project overview:

The project also included designing high-resolution graphics from the channel package to extend the look and color palette throughout the space.

Delivery:

Logo opens (x5)
Bumps (x5)
Interstitials (x5)
Text template + backgrounds (x5)
Navigation system and signage

High-resolution graphic stills for architectural detail and lighting throughout the space

Client:

Woo Creative
CBS