Dream job that landed in our laps after hitting a couple of promos out of the park for HBO — this package happened early on while creative director and partner at Verb! Media. We were invited to do a non-competitive pitch to see if we couldn’t come up with something fresh to answer the tagline, “It’s not TV...” Our client at HBO saw something he liked in our first round, and came back for more.
By the time we finished the project, we had built a new navigation system, “genre” openers and network IDs.
—Next-ons (3 versions)
—Tonight-ons (3 versions)
—This weekend on HBO
—Saturdays on HBO
Network IDs (5 versions)
Genre Opens (7 versions)
Bill Bergeron, Executive producer
Created while creative director and partner at Verb! Media