My challenge was to create a series of unique stories that felt similar in brand and inspiration, but were different enough to articulate the different attitudes, aesthetics and economic priorities of the different types of companies. I was also charged with designing spaces and furniture that suggested specific design sensibilities, but didn’t try to predict designs of the future (or look like anything that currently existed).
4 — 3 minute films
Bill Bergeron, Executive Producer
Chaiporn Chanlimcharoen, Designer (storyboards)
Erin Dean, Design & 3D (pragmatic film)