HP

Discover Keynote Open: “Zero Degrees of Separation”

Project:

I used to be one, and now I’m zero degrees from Kevin Bacon. He was the surprise keynote speaker for this year’s Discover. Gmake was brought in to design and build media to bring his presentation to life.

Visually, this project was all about balance. The primary projection surface was a 60 foot, 3.33 x 1 aspect ratio screen, looming about 6 feet over a bare stage. Too much visual thunder would dominate the speaker. Too little and it would feel underwhelming. To that end, we worked with the producers and scriptwriters to come up with a structure and a flow where there were moments that the visuals could shine, while the rest could be carried by the very talented Mr. Bacon.

Delivery:

8-minute, 3.33x1 (3600x1080) film, queued with 18 loop points

Client:

Woo Creative; Roger Woo, Creative Director

Collaborators:

Collider, Inc., “What if” animations
Michael Bacon, music

Project overview:

Early in the process, the stage design included ten custom-built Barco MiStrip triangles. The MiStrips are essentially strips of LED lights that can be fed by a video source. They’re extremely low-resolution — which gives them a very abstract quality — but they have a powerful stage presence.

Given this abstract nature, the plan was to pacethe open around moments of high (upper screen) and low (MiStrips) resolution media to get across concepts of big data, connectedness and the changing digital world.

A prototype was built and test — and this frame shows a mock-up we created after seeing the test to better understand how to harness the technology.

Delivery:

8-minute, 3.33x1 (3600x1080) film, queued with 18 loop points

Client:

Woo Creative; Roger Woo, Creative Director

Collaborators:

Collider, Inc., “What if” animations
Michael Bacon, music