Milliman

Understanding Healthcare Costs in the U.S.

Project overview:

Healthcare reform in the U.S. is a hot topic and will be for the foreseeable future. It’s also widely misunderstood. Because of their objective point of view in relation to providers, patients, payors and the government — Milliman, a global actuarial and consulting firm — is perfectly positioned to help audiences make sense of the noise.

Understanding this unique position in the healthcare market, and eager to help both clients and the general public understand the changes that were taking place, Milliman partnered with Gmake to produce an ongoing series of films written and designed to help untangle the complexities of healthcare programs and their associated costs in the U.S. 

The first film in the series explores the details of how the employer-sponsored insurance system works in the U.S.

Delivery:

3 — 4-6 minute films

Client:

Milliman

Collaborators:

Collider, Inc., animation & design (Medicaid & Medicare)
Tim Roven, composer
Maxine Dunn, voiceover

Project overview:

Given that government-sponsored healthcare is administered at federal, state and county levels, the details of how it actually functions and gets paid for could easily make for a really boring double feature. So our challenge with Medicaid, the second film in the series, was finding a balance between too little and too much information. 

We set a goal of having the viewer walk away with a broad strokes understanding of who Medicaid serves and the basic cost breakdown between the federal and state government, as well as understanding how the program will likely be changing with respect to healthcare reform in the coming years.

Delivery:

3 — 4-6 minute films

Client:

Milliman

Collaborators:

Collider, Inc., animation & design (Medicaid & Medicare)
Tim Roven, composer
Maxine Dunn, voiceover

 

Project overview:

The latest film in the series explores Medicare Advantage, also known as Medicare Part C. Milliman wanted this film to reach a somewhat wider audience than Medicaid, so we came up with a script and visual metaphors that allowed us to describe Medicare Advantage in relationship to the larger Medicare program.

Delivery:

3 — 4-6 minute films

Client:

Milliman

Collaborators:

Collider, Inc., animation & design (Medicaid & Medicare)
Tim Roven, composer
Maxine Dunn, voiceover