Milliman

Careers Website

Project:

Realizing that the 10 year old HR brochures gathering dust on receptionists’ desks weren’t exactly pulling in the highest caliber talent, Milliman called on Gmake to help them rethink their HR communications strategy.

The final product is a standalone site, designed to build credibility with potential new hires by removing the top-down, corporate yoke from careers site content. 

Delivery:

Best practices research & analysis
Information architecture
Employee portraits (60+)
Videos (30+)
Website design

Client:

Milliman

Collaborators:

John Wildgoose, Photography & videography (Europe & U.S.)
Chris Korbey, Photography & videography (U.S.)
Sarah “Buzzy” Jackson, Site copy & employee Q&A

 

Project:

Since Milliman was essentially starting over with its HR strategy, our first step was to educate ourselves and the client in the big picture landscape of human resources practices.

Our best practices research concluded three main points: 1) it’s not just about attracting the best talent, it’s about attracting the best fit for your company: you want employees who stick around for the long haul; 2) credibility is key: letters from the CEO and stuffy, repurposed marketing copy tend to repel rather than attract potential new employees; real employees’ stories are far more effective; 3) keep it simple: navigation should never be more than one layer deep, nor should a link ever inadvertently kick a user back to the main site.

Delivery:

Best practices research & analysis
Information architecture
Employee portraits (60+)
Videos (30+)
Website design

Client:

Milliman

Collaborators:

John Wildgoose, Photography & videography (Europe & U.S.)
Chris Korbey, Photography & videography (U.S.)
Sarah “Buzzy” Jackson, Site copy & employee Q&A

 

 

Project:

Working with photographers John Wildgoose and Chris Korbey, we shot portraits with a focus on showing off their human side as well as extended interviews and b-roll footage of over sixty Milliman employees in five locations around the US and in Dublin.

Delivery:

Best practices research & analysis
Information architecture
Employee portraits (60+)
Videos (30+)
Website design

Client:

Milliman

Collaborators:

John Wildgoose, Photography & videography (Europe & U.S.)
Chris Korbey, Photography & videography (U.S.)
Sarah “Buzzy” Jackson, Site copy & employee Q&A

 

 

 

Project:

We also worked with writer Sarah Jackson to conduct in-depth Q&As with all the employees that we shot and interviewed. We then designed and built pages around those employees, and built links to other content either topically or geographically associated with that employee. 

Delivery:

Best practices research & analysis
Information architecture
Employee portraits (60+)
Videos (30+)
Website design

Client:

Milliman

Collaborators:

John Wildgoose, Photography & videography (Europe & U.S.)
Chris Korbey, Photography & videography (U.S.)
Sarah “Buzzy” Jackson, Site copy & employee Q&A

 

 

 

Project:

During our on-camera interview sessions, we captured about 25 hours of footage, and built approximately 30 videos on topics mostly related to working at Milliman — work / life balance, equity principal structure, etc — but also created videos unrelated to human resources, such as a short film on Milliman’s work with microinsurance in the developing world.

Site feedback has been overwhelmingly positive — both internally and from potential employees. The site also won the 2013 IMA Outstanding Achievement Award.

Delivery:

Best practices research & analysis
Information architecture
Employee portraits (60+)
Videos (30+)
Website design

Client:

Milliman

Collaborators:

John Wildgoose, Photography & videography (Europe & U.S.)
Chris Korbey, Photography & videography (U.S.)
Sarah “Buzzy” Jackson, Site copy & employee Q&A