Milliman

Insight website & image library

Project:

Created for Milliman, a global actuarial and management consulting firm. The project was to build a web version to replace Milliman’s much-loved,  premiere thought leadership publication, “insight.” At that point, “insight’s” digital existence consisted of a scanned thumbnail of the cover, and a text layout feature article or two from each issue shoehorned awkwardly into Milliman’s main website. 

From the outset, it wasn’t clear that the current site’s content management system could handle the image-rich designs of the publication, and it wasn’t clear if would be possible to effectively integrate the insight brand into the existing site design.

Given these issues, our first take on the strategy was that we needed to separate the thought leadership site from the main site. But nobody was really convinced that this was even possible from either a content or a design point of view. It was a real challenge. To get over this hump...

Delivery:

Best practices study
Information architecture
Website design
Image library
Banner promo system

Client:

Milliman

Collaborators:

Chris Korbey, Photography & videography (U.S.)

Project:

...we recommended a best practices phase to discover current digital thought leadership best practices, and to make sure everyone involved had good sense of the value that thought leadership brings in a digital environment, both to serve as a publishing platform available to the company’s brightest thinkers as well as a primary source of brand building and extension.

Among many other findings, one of the most important conclusions was that the company-wide editorial strategy needed to shift. All thought-leadership publications should become part of “Insight,” and all marketing materials should be part of the main Milliman site—no more blurry line between marketing and thought leadership. In order to do this, we had to rethink the information architecture not only for the thought leadership areas of the site, but for all areas of the site that included publications.

We also recommended changes to the company’s internal editorial process, including hiring a full-time editor to help bring up the quality and punch of Milliman’s thought leadership content.

Delivery:

Best practices study
Information architecture
Website design
Image library
Banner promo system

Client:

Milliman

Collaborators:

Chris Korbey, Photography & videography (U.S.)

Project:

As part of the Insight and Milliman home page redesign, we proposed and created a 60 image library to use as primary art for future Milliman features. The challenge with creating an editorial library was anticipating future topics and trends in healthcare,  financial markets, housing market, and other concepts that the company tackles on a daily basis.

We worked with the editorial director of the company as well as interviewing several key Milliman employees to build a list of topics that would be hot over the next two years. Working with photographer Chris Korbey, we produced over sixty images, all with a strong editorial focus and a unique sense of quirk and humor that has helped push the “human” and “relatable” qualities of Milliman’s brand image, which was one of the primary goals in the site redesign.

Delivery:

Best practices study
Information architecture
Website design
Image library
Banner promo system

Client:

Milliman

Collaborators:

Chris Korbey, Photography & videography (U.S.)

Project:

After the launch of insight.milliman.com, the director of communications requested that we redesign the home page to better promote Milliman’s thought leadership by driving traffic directly to insight. The image library we created became the perfect resource for bold, eye-catching promotions.

Delivery:

Best practices study
Information architecture
Website design
Image library
Banner promo system

Client:

Milliman

Collaborators:

Chris Korbey, Photography & videography (U.S.)