Created for Milliman, a global actuarial and management consulting firm. The project was to build a web version to replace Milliman’s much-loved, premiere thought leadership publication, “insight.” At that point, “insight’s” digital existence consisted of a scanned thumbnail of the cover, and a text layout feature article or two from each issue shoehorned awkwardly into Milliman’s main website.
From the outset, it wasn’t clear that the current site’s content management system could handle the image-rich designs of the publication, and it wasn’t clear if would be possible to effectively integrate the insight brand into the existing site design.
Given these issues, our first take on the strategy was that we needed to separate the thought leadership site from the main site. But nobody was really convinced that this was even possible from either a content or a design point of view. It was a real challenge. To get over this hump...
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Chris Korbey, Photography & videography (U.S.)