nielsen nrg

Client-facing site development

Project Overview:

The mission was to take the Hollywood ratings giant’s testing portal from slow, awkward and out-of-date technology into clean, platform-agnostic design and technology space.

Easier said than done. The existing site was built on the most robust data-crunching and delivery system available—circa 1992. The design was non-existent; everything was dictated by software constraints. We quickly realized we would need to start from scratch for everything: information architecture, functionality and user interface.

Delivery:

Information architecture

logo design (cinesys)

Site design & production 
— creative testing site (movies)
— domestic tracking site (movies)
— NETV client extranet (television)

Web style guide and toolkit

Creative testing (printed) report template

Client:

nielsen nrg

Project Overview:

During one of our early meetings, Nielsen’s CTO commented, “the complexity of the information and the details of how it’s communicated on this site makes Google Analytics look like Info 101.” He was right: literally any piece of data can be calculated for almost any title and spot, for any demographic, and all of this information can be compared to any or all other titles on the fly. And pretty much everything on the site is clickable. 

Delivery:

Information architecture

logo design (cinesys)

Site design & production 
— creative testing site (movies)
— domestic tracking site (movies)
— NETV client extranet (television)

Web style guide and toolkit

Creative testing (printed) report template

Client:

nielsen nrg

Project Overview:

This project was a true partnership with the client. We recognized early on that we were dealing with a very small team of pros with profound vision and a desire to deliver the information to their customers in a way that would make them better at their jobs.

Through a series of old-fashioned, half-day, face-to-face sit-downs with the lead analyst and CTO at Nielsen, we hashed through all the possible permutations of IA, design implications for functional decisions, potential user experience issues and came up with new ways to solve old problems.

Keeping the core team small and expert allowed us to move through IA, functionality, design and implementation in a matter of weeks rather than months.

Delivery:

Information architecture

logo design (cinesys)

Site design & production 
— creative testing site (movies)
— domestic tracking site (movies)
— NETV client extranet (television)

Web style guide and toolkit

Creative testing (printed) report template

Client:

nielsen nrg

 

Project Overview:

There’s nothing out there like this. We couldn’t start from a “let’s better the competition” point, because there is no competition. The solve was nose-to-the-grindstone thinking, sketching, throwing out and re-sketching. The end result is a complete rethink of information architecture, functionality and design. And it works.

This design formed the basis for a web style guide that will inform all the other sites as they migrate to the new technology platform.

Delivery:

Information architecture

logo design (cinesys)

Site design & production 
— creative testing site (movies)
— domestic tracking site (movies)
— NETV client extranet (television)

Web style guide and toolkit

Creative testing (printed) report template

Client:

nielsen nrg

 

 

Project Overview:

After completing the creative testing and domestic tracking sites, I was asked by the other side of Nielsen — the TV folks — if I could come in and take a look at their client-facing sites. 

The NETV client extranet posed a similar challenge to the movies sites in that the existing information architecture was all but unusable. The existing site was built on an IT infrastructure and navigation metaphors from the previous decade, which severly limited its usability for clients. Despite this fact, the client user base was very familiar with how to get information from the existing site, and in many instances, had customized the site to fit their needs.

Delivery:

Information architecture

logo design (cinesys)

Site design & production 
— creative testing site (movies)
— domestic tracking site (movies)
— NETV client extranet (television)

Web style guide and toolkit

Creative testing (printed) report template

Client:

nielsen nrg

 

 

Project Overview:

With the new IT backbone Nielsen was implementing, we had almost no limitations to what we could do, but we couldn’t just start from scratch. The data needed to be delivered in familiar ways, along familar vectors and axes. And whatever new functionality or data paths we introduced had to be intuitive in the extreme to avoid alienating veteran users of the data portal. 

We solved the main navigation problems by using a simple tabbed navigation structure, which allowed for full-screen-width viewing—crucial for the readability of the complex data. We also spent a huge amount of time re-prioritizing information so that minor data details weren’t competing with the top-line information and we created categories of functionality: redefining all interactions as tabs, drop downs, dialogs or simple clicks. By doing this systematically, we were able to demonstrate that logical navigation (and its associated learning curve) was more important than adhering to the pre-existing information architecture and functionality.

Delivery:

Information architecture

logo design (cinesys)

Site design & production 
— creative testing site (movies)
— domestic tracking site (movies)
— NETV client extranet (television)

Web style guide and toolkit

Creative testing (printed) report template

Client:

nielsen nrg