This project was a true partnership with the client. We recognized early on that we were dealing with a very small team of pros with profound vision and a desire to deliver the information to their customers in a way that would make them better at their jobs.
Through a series of old-fashioned, half-day, face-to-face sit-downs with the lead analyst and CTO at Nielsen, we hashed through all the possible permutations of IA, design implications for functional decisions, potential user experience issues and came up with new ways to solve old problems.
Keeping the core team small and expert allowed us to move through IA, functionality, design and implementation in a matter of weeks rather than months.
logo design (cinesys)
Site design & production
— creative testing site (movies)
— domestic tracking site (movies)
— NETV client extranet (television)
Web style guide and toolkit
Creative testing (printed) report template