SAP

Sapphire 2011

Project description:

Sapphire 2011 kicked off with Gabriel Byrne delivering a look into the future. The challenge with this project was to create a visual landscape that surrounded and supported the speaker in a compelling way, without competing with him.

Delivery:

11-minute, 3.33 x 1 (3600x1080) film, queued with 32 loop points
16 x :30 “brandloop” animations in both 3.33 x 1 and 1080p
Motion billboards and signage in both 3.33 x 1 and 1080p

Client:

Woo Creative; Roger Woo, Creative Director

Collaborators:

Collider, Inc., “What if” animations
Colin Goedecke, Writer
Batwin + Robin, Technical Production
Michael Bacon, music
Lars Jan, Stage Director
Chris Muller, Set Designer

 

Project description:

Early in the process, we had a lot of abstract ideas on the table, but not much locked down — budget, talent, set design, technology — so Gmake built a 3D model of the space and possible set pieces just to kick off the conversation.

Shown here are a few of Gmake’s early set renderings.

Delivery:

11-minute, 3.33 x 1 (3600x1080) film, queued with 32 loop points
16 x :30 “brandloop” animations in both 3.33 x 1 and 1080p
Motion billboards and signage in both 3.33 x 1 and 1080p

Client:

Woo Creative; Roger Woo, Creative Director

Collaborators:

Collider, Inc., “What if” animations
Colin Goedecke, Writer
Batwin + Robin, Technical Production
Michael Bacon, music
Lars Jan, Stage Director
Chris Muller, Set Designer

 

 

Project description:

The delivery also included digital signage, brand loops and billboards; the brand loops delivered messaging and brand imagery throughout the space, on both 3.33x1 and 1080p screens and the billboards acted as motion signage detailing upcoming events during the show.

Both the keynote and the general show media design were a huge success and were reprised a few months later in Barcelona.

Delivery:

11-minute, 3.33 x 1 (3600x1080) film, queued with 32 loop points
16 x :30 “brandloop” animations in both 3.33 x 1 and 1080p
Motion billboards and signage in both 3.33 x 1 and 1080p

Client:

Woo Creative; Roger Woo, Creative Director

Collaborators:

Collider, Inc., “What if” animations
Colin Goedecke, Writer
Batwin + Robin, Technical Production
Michael Bacon, music
Lars Jan, Stage Director
Chris Muller, Set Designer