SAP Sapphire 2016

Keynote open

For SAP's premier customer event of the year, we were tasked with creating a 2 minute video (at 16:1 aspect ratio) that set the stage for SAP CEO Bill McDermott to talk about the unique opportunities — and challenges — that the instant-on economy presents for businesses.


2 minute keynote opener — 17,280 x 1080 pixels (16:1 aspect ratio)


Woo Creative


Additional animation: General Idea
Music: Adam Charity