Vornado Realty Trust

ICSC Booth Media Design

 

Project overview:

Vornado is one of the largest owners and managers of commercial real estate in the U.S. The project brief was to come up with a way to showcase their vast Manhattan and U.S. retail portfolio, as well as their commercial office tower holdings on both giant LED screens wrapping the exterior as well as monitors in various configurations around their newly-designed ICSC booth.

Delivery:

9-minute 7560 x 288 loop
6-minute 1366 x 3072 loop
6-minute 1080p loop, vertical and horizontal configurations
4-minute 1080p loop

Client:

And Partners, David Schimmel, Creative Director

Collaborators:

Billy Peña, Director of Photography

Project overview:

The only set of assets at my disposal was a giant library of still imagery. To bring the booth to life, I hired DP Billy Peña, and we set out on a four-day time lapse shoot of all Vornado’s signature New York properties. In addition, I created map animations zooming into Manhattan and graphically detailing property locations. 

Delivery:

9-minute 7560 x 288 loop
6-minute 1366 x 3072 loop
6-minute 1080p loop, vertical and horizontal configurations
4-minute 1080p loop

Client:

And Partners, David Schimmel, Creative Director

Collaborators:

Billy Peña, Director of Photography